DTSecLabs
A solution that empowers organizations to protect their assets, strengthen compliance, and take full control of their security strategies.
Problem
As industrial environments grow, cybersecurity threats are rising—89% of manufacturers faced attacks last year, with 25% of all cyberattacks targeting the sector. 73% of OT devices remain unmanaged, making them highly vulnerable, leading to 55% of companies experiencing operational outages in 2024. Traditional cybersecurity solutions struggle to keep up, often being too intrusive or lacking real-time monitoring. Manufacturers need a non-intrusive, real-time security solution tailored to the unique challenges of OT environments.
Solution
I worked developing a security platform for smart industries, helping organizations protect their assets and strengthen security strategies. The platform leverages digital twin and AI technologies to provide real-time, non-intrusive monitoring and actionable security insights, allowing manufacturers to proactively manage risks without disrupting operations. Beyond my role as a Product Designer, I contributed to product strategy, business model refinement, and value proposition development. I also helped design the startup website and worked on the MVP for the vulnerability assessment, laying the groundwork for a scalable security solution.
Impact
Cognitive Load Assessment
Industry Experts Interviewed
Ownership of the Design process
Lead Conversion Rate
Home Dashboard
Key Learnings
Through this project, I gained valuable insights into UX design for complex industrial environments and the challenges of breaking into the B2B cybersecurity space.
Conducting a cognitive load assessment revealed that 70% of key interactions with industry experts successfully identified communication gaps in the interface, highlighting the need for clearer, more intuitive security tools.
Engaging with 8% of targeted industry experts provided deep insights but also reinforced how difficult it is to penetrate the sector without prior expertise.
Cold calling and B2B outreach were particularly challenging, yet they allowed me to gather enough qualitative data to inform the design process.
Taking 100% ownership of the design process, from research and discovery to defining pain points and business development, strengthened my ability to drive a product from ideation to execution.
Next Steps
One of the most actionable takeaways from this project was optimizing lead conversion for industrial environments. The initial website had a 10% conversion rate, which was promising but had room for improvement.
Based on user feedback and industry insights, we worked on a redesign to enhance clarity and engagement, though this version was never launched due to my decision to step away from the project because of differences with the co-founders.
Moving forward, I aim to apply these learnings to future projects, particularly in designing for highly specialized B2B markets, refining UX strategies for complex enterprise solutions, and strengthening stakeholder alignment in early-stage product development.
