Diana Aya — Senior Product Designer, complex SaaS and AI Products

HI, WELCOME

Senior Product Designer for complex SaaS and AI Products & Founder @Blimp.

I help teams find the right problem and build the right product. 7+ years across enterprise software, AI, and agritech. Previously design management. Based in Berlin.

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I design products, not screens.

Most of my work involves complex systems — operator workflows, AI behavior, regulated environments. I work end-to-end, from rough briefs to shipped product, and partner directly with founders and engineering rather than working in isolation.

More about me

Featured Projects

2026

AI-driven campaigns that target the right audience at the right moment

AI/ Marketing Automation

Coming Soon

Founding designer on this AI marketing platform. Built the onboarding, campaign creation, and content approval flows from an early admin console into a shippable v1. The platform scored 72.1 on the System Usability Scale (above the industry average of 68).

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2025

VineOps: Autonomous vineyard rover platform

AgriTech + AI

Lead product designer on the v2 redesign of an autonomous rover platform for California vineyards. Translated onboard rover data into operational decisions for vineyard managers and crew. End-to-end UX across iPad and mobile.

Enter Password

2024

Safer pen testing for industrial systems

DeepTech

I co-founded this project and led product design. We were building a platform that lets industrial companies find security gaps in their factory systems without touching live production, by testing against a digital replica instead of the real thing.

Enter Password

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2020

Dianurse: telemedicine for chronic patients

E-Health

I designed the end-to-end user experience of an e-health product for chronic diabetes patients, enabling efficient engagement with healthcare professionals for essential support in disease management.

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What I'm building

Turn your idea into a validated, scalable business.

Blimp is the guided platform for first-time founders. Stop guessing and start building what actually works.

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Services

Prototype Sprint

From idea to a real, working, testable prototype in days. Built in code, not just mocked up in Figma, so you can test with real users immediately.

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Featured

SaaS UX Audit

A structured review of your product identifying where users drop off, what's broken, and what to fix first. Delivered as a prioritized action plan you can act on immediately.

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Workshops

Problem validation, MVP definition, and no-code prototyping for founding teams and accelerators. Find the right problem before you build the wrong solution.

More about Workshops

New

AI-ready Design System

A component foundation structured for AI-assisted building. Tokens, components, and documentation that AI tools can actually work with consistently.

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Mentoring & Coaching

For designers navigating career growth, AI-native workflows, or building their own products alongside client work.

Go to Topmate

Framer Web Design

A fast, polished, conversion-focused website designed, built, and deployed in Framer. From brief to live site.

Go to Contra

Let's talk about your project

Send a few details on what you're building and I'll get back with the right service and a rough timeline.

Get in Touch

Let's talk about your project

Send a few details on what you're building and I'll get back with the right service and a rough timeline.

Get in Touch

Testimonials

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Diana is an extremely capable, detail-oriented UX/product designer whom I've had the pleasure to work with, and directly observed the force-multiplier effect she brought to our team. Through our time collaborating she consistently demonstrated a high-level ability for translating complex requirements into intuitive user experiences whilst facilitating productive conversations between engineering and product...
Philip Thomas
Senior FullStack software engineer at Zelara
Diana worked as the responsible UX designer supporting us in a multi-year project, has demonstrated professionalism, reliability, and a high skill level throughout our collaboration. I would recommend her for any kind of high complexity UX challenge.
Zlatko Petrov
Founder & CEO at FlowCore
I had the pleasure of working closely with Diana for a remarkable period of 3 years. From the very first day I joined the team, Diana, though new to the company herself, extended unwavering support and mentorship, helping me navigate through my role and grow in my career. Thanks to her invaluable guidance and knowledge sharing, I progressed from a Junior to a Mid-Level Designer, a transformation that I owe to her exceptional leadership….
Agnieszka Chromik
Product Designer at Market Logic software
Diana demonstrates a great ability to lead and inspire her team, her people skills allowed her to build and maintain positive relationships with her colleagues, fostering a collaborative and inclusive work environment.In terms of expertise, Diana is undoubtedly a top performer in the industry. Her in-depth knowledge of product design methodologies, trends, and best practices is impressive…
Christian Bobzin
Design Director at Market Logic Software
Since Diana stepped into the role of our manager, she has brought a remarkable sense of structure and organization to our team. Her careful planning and implementation have significantly enhanced our efficiency and productivity. She consistently puts the needs of users at the forefront of her designs, creating solutions that are not only visually appealing but also highly functional. Her attention to detail and her unwavering commitment to user satisfaction make her a true asset to every team…
Kateryna Sotnychenko
Senior Product Designer at Market Logic software
Diana has worked with my company as an UX design consultant. Her knowledge and attention to detail has helped us better understand our customers and their experiences on our platform. I feel confident in recommending Diana’s UX design services.
Kevin Martin
Founder of DealConnect
Diana Aya has been fundamental in my digital project for the design and development of my application for transporting people, shipping cargo and parcels CÁRGAME @cargameapp. Diana led the entire design of the application, which is practical, serene and very striking. 1000% recommended for all digital projects…
Diego Rodriguez
CEO & founder Cargame Colombiah
Diana demonstrates a great ability to lead and inspire her team, her people skills allowed her to build and maintain positive relationships with her colleagues, fostering a collaborative and inclusive work environment.In terms of expertise, Diana is undoubtedly a top performer in the industry. Her in-depth knowledge of product design methodologies, trends, and best practices is impressive…
Christian Bobzin
Design Director at Market Logic Software
Diana provided us with a thorough analysis of the competition from a UX/UI and a product positioning perspective in a reasonably short period. She shared and presented her research to our senior management, who were all pleased and quite impressed by her work. Without a doubt, we would recommend her for any UX/UI analysis, and in addition, I can personally attest that she is also a pleasure to work with…
Luc Bleylevens
Senior director Product Marketing