Hola, I'm Diana

Hola, I'm Diana

Hola, I'm Diana

Seasoned Product Designer with expertise in SaaS and enterprise Software.
Currently Workshop facilitator, Teacher & Design Advisor.
Previously Product Design Manager.

Seasoned Product Designer with expertise in SaaS and enterprise Software.
Currently Workshop facilitator, Teacher & Design Advisor.
Previously Product Design Manager.

Seasoned Product Designer with expertise in SaaS and enterprise Software.
Currently Workshop facilitator, Teacher & Design Advisor.
Previously Product Design Manager.

Featured Work —

Redesigning Search and Filters

Enterprise Software

Market Logic Software

2023

How I helped improve search efficiency for MarketLogic Software clients, enabling quicker access to relevant information and eliminating the need to shift through irrelevant results.

Discover & Book Music Studios

Marketplaces

Studoyo

2021

How I helped the startup to improve the user journey, designing booking systems and metrics dashboards where users can list their studio, connect with musicians worldwide, manage bookings and control availability.

Telemedicine for Chronic Patients

E-health

Dianurse

2020

How I designed the end-to-end user experience of an e-health product for chronic diabetes patients, enabling efficient engagement with healthcare professionals for essential support in disease management.

UI Snapshots —

Leadership & UX Strategy —

Leadership &
UX Strategy —

Deepsights

Design for AI

MarketLogic Software

2023

I contributed to the UX direction of Deepsights and AI-powered software for insights-driven decision-making, ensuring user-centricity and alignment with the MLS design language.

Improving Workflows and Processes

DesignOps

Market Logic Software

2023

My first steps in a leadership role where I focused on resource optimization and process improvement, ensuring that the design and research team's needs were better represented.

Writting —

A Strategic Approach to User Journeys

Jan 11, 2024 | 2 min read

How emotional design can improve your growth strategy

October 13, 2023 | 4 min read

Navigating the shift to Product Design Management

August 3, 2023 | 4 min read

Navigating the shift to Product Design Management

August 3, 2023 | 4 min read

Writting —

A Strategic Approach to User Journeys

Jan 11, 2024 | 2 min read

How emotional design can improve your growth strategy

October 13, 2023 | 4 min read

Navigating the shift to Product Design Management

August 3, 2023 | 4 min read

Navigating the shift to Product Design Management

August 3, 2023 | 4 min read

Writting —

A Strategic Approach to User Journeys

Jan 11, 2024 | 2 min read

How emotional design can improve your growth strategy

October 13, 2023 | 4 min read

Navigating the shift to Product Design Management

August 3, 2023 | 4 min read

Navigating the shift to Product Design Management

August 3, 2023 | 4 min read

What others are saying —

  • Diana has worked with my company as an UX design consultant. Her knowledge and attention to detail has helped us better understand our customers and their experiences on our platform. I feel confident in recommending Diana’s UX design services.

    Kevin Martin
    Founder of DealConnect

    Diana Aya has been fundamental in my digital project for the design and development of my application for transporting people, shipping cargo and parcels CÁRGAME @cargameapp. Diana led the entire design of the application, which is practical, serene and very striking. 1000% recommended for all digital projects…

    Diego rodriguez
    CEO & founder Cargame Colombia

    Diana demonstrates a great ability to lead and inspire her team, her people skills allowed her to build and maintain positive relationships with her colleagues, fostering a collaborative and inclusive work environment.In terms of expertise, Diana is undoubtedly a top performer in the industry. Her in-depth knowledge of product design methodologies, trends, and best practices is impressive…

    Christian Bobzin
    Design Director at Market Logic Software
  • Diana provided us with a thorough analysis of the competition from a UX/UI and a product positioning perspective in a reasonably short period. She shared and presented her research to our senior management, who were all pleased and quite impressed by her work. Without a doubt, we would recommend her for any UX/UI analysis, and in addition, I can personally attest that she is also a pleasure to work with…

    Luc Bleylevens
    Senior director Product Marketing

    I had the pleasure of working closely with Diana for a remarkable period of 3 years. From the very first day I joined the team, Diana, though new to the company herself, extended unwavering support and mentorship, helping me navigate through my role and grow in my career. Thanks to her invaluable guidance and knowledge sharing, I progressed from a Junior to a Mid-Level Designer, a transformation that I owe to her exceptional leadership….

    Agnieszka Chromik
    Product Designer at Market Logic software

    Diana took challenging conditions, and using creative means, was able to present insights that amazed my UX team. As a start-up we use UX designers and researchers that are looking for experience and eventually equity, and the insights provided gave them what they needed to hit the ground running...

    Matthew Martin
    Founder of PopCircl
  • Diana demonstrates a great ability to lead and inspire her team, her people skills allowed her to build and maintain positive relationships with her colleagues, fostering a collaborative and inclusive work environment.In terms of expertise, Diana is undoubtedly a top performer in the industry. Her in-depth knowledge of product design methodologies, trends, and best practices is impressive…

    Christian Bobzin
    Design Director at Market Logic Software

    Since Diana stepped into the role of our manager, she has brought a remarkable sense of structure and organization to our team. Her careful planning and implementation have significantly enhanced our efficiency and productivity. She consistently puts the needs of users at the forefront of her designs, creating solutions that are not only visually appealing but also highly functional. Her attention to detail and her unwavering commitment to user satisfaction make her a true asset to every team…

    Kateryna Sotnychenko
    Senior Product Designer at Market Logic software

    Diana has worked with my company as an UX design consultant. Her knowledge and attention to detail has helped us better understand our customers and their experiences on our platform. I feel confident in recommending Diana’s UX design services.

    Kevin Martin
    Founder of DealConnect