Improving Search Experience
How I helped MarketLogic Software clients reduce their time finding what they need, so they could see the value of the platform.
Overview
Market Logic Software is a B2B SaaS enterprise platform for knowledge management. The search experience is a core module for Market Logic clients.
Personalization and limited predefined filters are vital features. The iterative process, from research to deployment, ensured continuous improvement based on user feedback, delivering a streamlined solution for quick and relevant information access.
Due to confidentiality reasons, I have omitted specific values and UI details.
Stakeholders
Yigit Erken - Product owner
Marthe Lem - UX Researcher
Anne Guille - CSC
Nick Papakonstantinou - Project Manager
Chriangeevi Uppalapati - Lead FE engineer
Tools
Figma
Dovetail
Figjam
Maze
MixPanel
The challenges
Users have problems finding and using information.
The filters provided are too complex and not easily understandable.
My Impact
Improved stickiness in the platform = less churn
Users found the needed content faster than the original design
Content prioritization according to user profile improved engagement rates
Summary
The platform now has a better search experience that’s user-friendly and efficient. Users are likelier to stick with us because they can easily find their needs.
The new design lets users refine their searches to get more relevant results. No more sifting through stuff they don’t need.
We’ve given users more control with custom filters for the different user types. Their searches can match their preferences, making their experience more personal.
The new filters speed up searches according to user type. Users don’t have to waste time scrolling through irrelevant results.
We simplified things by showing the most critical options, reducing confusion.
